Author: Reba Adams

Downtown Cedartown Reimagined: Rural Zone Designation Catalyzes Downtown Development

The Center for Economic Development Research (CEDR) completed a strategic assessment for the City of Cedartown in August 2022. This work supported the city’s application to the Georgia Department of Community Affairs for a rural zone designation, which was awarded at the start of 2023.

“Working with Georgia Tech on our strategic plan and rural zone designation has truly served as a catalyst for our downtown ambitions,” says Oscar Guzman, Cedartown’s Direct of Economic Development. “This program reignited our Downtown Development Authority and we are eagerly working towards further improvements in 2024 with a restructured board and increased capacity to attract and retain business.”

The City of Cedartown recently revamped its façade program to match its rural zone boundary, expanding eligibility to continue to improve its historic downtown. Cedartown was also awarded a $1M grant to reimagine the use of their parking lots. In their designs, they are thoughtfully considering cyclist traffic from the Silver Comet Trail, pedestrians, and communal spaces, while also improving their existing parking lots.

Further, the city has embarked on a three-phase plan to transform a simple green space, Goodyear Park, into a full park complete with concessions, restrooms, soccer fields, and a skate park. A new event venue, Lankford Corner on the Silver Comet (pictured above), is in development to bring hundreds to downtown events. Other planned improvements include a new accessible playground, community center, soccer mini-pitch, and a remodel of their library. Many of these additions are funded through various grants.

The City of Cedartown continues to work to develop common design standards. A housing study is in progress as well, to help the city plan for population growth going forward. The city continues to act upon goals identified in their strategic plan by capitalizing on its proximity to the Silver Comet Trail, improving the condition of its downtown area, and thoughtfully designing more communal spaces for its citizens.

This project was partially funded through the Economic Development Research Program (EDRP), which provides rural and/or distressed communities with valuable economic research. Visit our Research Assistance page to learn more about the program and use the map to determine if your community qualifies.

Georgia Tech EDA University Center Funds Redevelopment and Housing Studies for Two Georgia Towns

Analyses to help community leaders create long-term
residential home development growth strategies

FITZGERALD, Ga. — In many ways, this South Georgia town boasts the best of small rural communities. Just 23 miles east of Interstate 75, Fitzgerald has a busy downtown thoroughfare with shops, antique stores, and eateries. It has a modern airport with a 5,000-foot runway, an active mainline railroad, and industrial parks. It’s also home to a museum with a nod to its 1895 beginnings as a community and haven for veterans who fought on both sides of the Civil War.

Fitzgerald also has a successful history of industrial recruitment that has provided the community with a significant manufacturing base. Recent capital investments in wood products, food and beverage processing, plastics, and manufacturing have increased employment, personal income growth, and the community’s GDP.

With its local economy steadily improving, this community of 9,000 is also looking to boost its new home development construction activity. Now, city leaders and officials from surrounding Ben Hill County are working with the Center for Economic Development Research (CEDR) and EDA University Center at Georgia Tech’s Enterprise Innovation Institute to produce a study to figure out a viable strategy.

The study is funded in part through an Economic Development Research Program (EDRP) grant, which is administered by the EDA University Center. These grants are targeted toward economically distressed communities that can’t afford the cost of this type of comprehensive economic development research. EDA University Center grants offset some expenses that would otherwise be cost-prohibitive to rural communities.

CEDR is conducting the six-month research and analysis project in Fitzgerald, which entails looking at housing that’s for sale, determining what the rental rates are, and developing housing development strategy recommendations for the entire city, said Betsy McGriff, a CEDR associate project manager and lead researcher on the study. It will also include ways to maximize cost effective development strategies, such as new home construction in historic neighborhoods to help revitalize them.

“Our objective is to get a much better understanding of the factors that are deterring new home development,” said Jason Dunn, executive director of the Fitzgerald and Ben Hill County Development Authority. “We want to create more homeownership and have the data needed to influence new residential development in Ben Hill County.

The need for the Fitzgerald study comes as the community has seen increased demand for more housing with options in both single family, owner-occupied homes, as well as rentals. But the city’s existing inventory isn’t enough to meet the demand, nor is it energy efficient, comprised of buildings that are at least 100 years old.

“We believe the study will give us the market data needed to pursue a public-private partnership to meet the community needs and lead to residential development that will provide housing solutions in one of Georgia’s most rural areas,” Dunn said.

CEDR is also doing a nine-month study for the City of Jefferson Downtown Development Authority, located in North Georgia’s Jackson County, about 22 miles northwest of Athens. That multifaceted project, which is also partly funded by an EDRP grant, includes a housing market analysis to create a strategy to get more residential housing units built closer to its downtown.

It also includes a retail market analysis to determine what goods and services are needed in the area. It also includes visioning sessions to advise the Downtown Development Authority and help its leaders prioritize strategies and future steps needed for maximum community impact.

The Missing Middle

The two projects reflect the growing housing challenge that scores of communities face across the country said Alan Durham, a CEDR researcher and director of the Basic Economic Development Course.

“Across the U.S., right now we’re short about 4 million housing units. And a lot of those missing units are entry level affordable housing, and workforce housing for police, fire fighters, nurses, and teachers. That’s what’s called the missing middle,” said Durham, who has been researching the national trends and leads the Jefferson project research.

As costs rise, developers are trending toward building very high-end homes. While the high-end housing market is doing well, not enough at the other end — entry-level housing — is being built, squeezing out a market segment communities need to attract.

“Millennials and Gen Z, they can’t even get their foot in the door in the housing market anymore,” Durham said. “The ideal range on housing expenditures is 25% to 30% of gross income. In reality, many are spending over 50% of their wages on housing, leaving them cash-poor to deal with basic necessities and unforeseen expenses.”

Part of the research CEDR will do includes data analyses of both communities. The research will break both communities into their respective income tiers to see how many people make a set amount of money per year, Durham said.

Based on the different income tiers, the CEDR analyses in Fitzgerald and Jefferson will guide the types of housing price points leaders in both communities should pursue.

Detailed Analysis

 In addition to the income tiers and bands major employers in each community pay, the CEDR studies will analyze employee commuting patterns, where residents shop for staple goods and services, and other factors that shape where people decide to live.

“These are very rural markets so our work to pull meaningful and actionable data will be different than in a metro area where it’s a little clearer or there’s just more data to be had,” McGriff said. “Our focus and approach will be a lot more granular to assess the demands of a rural market and pull out really meaningful data.”

Armed with that data, both communities will be positioned to develop strategies for targeted engagement with the right mix of investors and developers, McGriff said.

“They’re going to have to sell their communities to investors using the data we produce and the recommendations that we develop together for development strategies,” McGriff said. “These EDA University Center grants are really an investment tool for economic development, and they can leverage that money to attract investments to their communities, which could lead to more jobs and increased tax base, which just then cycles into helping these communities thrive.”

About the Georgia Tech EDA University Center

The Georgia Tech EDA University Center is a program funded by the U.S. Department of Commerce’s Economic Development Administration (EDA) through its EDA University Center program. Led by the Georgia Institute of Technology’s Enterprise Innovation Institute, the Georgia Tech EDA University Center supports outreach activities that seek to promote job creation, development of high-skilled regional talent pools, business expansion in innovation clusters, and create and nurture regional economic ecosystems in the state of Georgia and other states within the EDA Atlanta region (Alabama, Florida, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee). The Center’s primary focus areas are innovation-led ecosystem support for universities and communities and strategic economic development support for distressed communities. To learn more, please visit grow.gatech.edu/eda-university-center.

About the Center for Economic Development Research

The Center for Economic Development Research (CEDR) is a collaborative team of economists, city planners, and economic development practitioners. Our talented economic development professionals have the research and implementation experience needed to help economic developers, community leaders, and industries alike understand the opportunities and challenges in fostering local economic development. CEDR is a unit of the Enterprise Innovation Institute, Georgia Tech’s chief business outreach and economic development organization. To learn more, please visit cedr.gatech.edu.

New Case Study: Kia’s Impact on Troup County, GA

Troup County, Georgia, located in the west-central portion of the state, has experienced economic growth, community revitalization, and improved infrastructure since Kia began production in the community in 2009. With the continued growth of automotive manufacturing in Georgia, the Center for Economic Development Research completed a case study to better understand the impact of Kia’s facility on the local economy.

The Kia Georgia Facility and its effects offer valuable insights to communities undertaking megaprojects. Strategic planning, workforce development, and infrastructure improvements are key priorities to drive sustainable growth for the local economy. Collaborations between educational institutions and industry leaders can ensure the local workforce has the skills to meet industry demand. Further, partnerships between regions and counties are crucial in ensuring adequate housing and quality education access.

Read the full report here.

Grant Opportunity Available: Fund Your Research with EDRP

 

The Center for Economic Development Research at Georgia Tech’s Enterprise Innovation Institute will be funding a new round of Economic Development Research Program (EDRP) projects and is looking for communities to submit their applications for research.

 

EDRP’s goal is to provide communities with much-needed economic development research that they may not otherwise be able to afford. If your community has a need for economic development research, is willing to be an active partner, and is willing to provide some level of cost match, Georgia Tech and EDA want to partner with you to conduct the research.

Visit https://cedr.gatech.edu/edrp/ for more details about the program, or contact Candice McKie at ude.hcetagnull@eikcmc or 404-385-2053.

There are limited funds available and projects will be chosen based on local commitment, likelihood of implementation, level of cost match, and a match with the capabilities of the research team at Georgia Tech. We look forward to getting your applications and partnering with you to meet your community’s research needs.

Science Square District Moves Forward

Biosciences innovation district to attract redevelopment
dollars to Atlanta and the Westside community.

ATLANTA (September 9, 2022) — The biosciences innovation district known as “Science Square” is ready to break ground. This latest development is an important step in Georgia Tech’s role in strengthening the region’s innovation ecosystem, through development of a biotechnology-focused innovation district on the southwest portion of the university’s campus.

Science Square (formerly known as Technology Enterprise Park, or “TEP”) is located at the southeast corner of Northside Drive and North Avenue, adjacent to the Vine City/English Avenue neighborhoods on Atlanta’s westside.

Georgia Tech’s newest inclusive innovation district will focus on biomedical innovation, digital health, advanced manufacturing, and medical device development. As a hub, Science Square will be a natural location for startups in the health and bioscience sectors spinning out from area schools, including Georgia Tech, Georgia State University, Emory University, Morehouse College, Morehouse School of Medicine, Spelman, and Clark Atlanta University.

“We want this project to be a resource for residents of the surrounding communities,” said Chris Burke, Georgia Tech’s executive director of community relations. “We’re looking at this project as potentially providing residents the opportunity to go from cradle to career in one place.”

The U.S. Department of Commerce’s Economic Development Administration (EDA) awarded Georgia Tech a Science and Research Park Development Grant in 2014. The $460,707 grant was used to study the feasibility of expanding Science Square into a mixed-use innovation and research campus.

Breaking ground on the first two buildings are just the initial steps in the creation of Science Square.  At full build-out in 2030, Science Square is projected to support more than 5,000 jobs across 2.2 million square feet of new lab and research facilities, office space, and apartments.  Currently, one building is located on the site. The “TEP 1” building, which opened in 2007, includes 120,000 square feet of wet labs, clean rooms, and office space. The Northyards (office lofts and event space) and T3 Labs bound the east side of the Science Square site.

“We wanted to research, analyze, and envision what Science Square could be and create a collaborative and shared vision with the community,” said Tony Zivalich, executive director of the Georgia Tech Real Estate Office. “The EDA grant was critical in facilitating our ability to do this foundational work and move forward to where we are today.”

Now the Build to Scale (B2S) Program, the Science and Research Park Development Grants were part of the Regional Innovation Strategies program, which was run by the EDA Office of Innovation and Entrepreneurship and designed to advance innovation and capacity-building activities in regions across the country. Located in the Westside tax allocation district (TAD) and part of a federal Opportunity Zone (OZ), the study was supported by Invest Atlanta and The University Financing Foundation (TUFF), which served as partners on the study.

“The EDA grant provided us with an exceptional opportunity for Georgia Tech and the city of Atlanta to help create jobs in fast-growing sectors like bio and life sciences, and build economic opportunity for the city’s Westside,” said Leigh Hopkins, a senior project manager with the Enterprise Innovation Institute, Georgia Tech’s chief economic development arm and state EDA University Center. Hopkins co-led the feasibility study.

“The EDA grant allowed us to a conduct comprehensive analysis of the area, work with the communities around it, assess our strengths and focus on our best opportunities and potential for creating Atlanta’s next innovation neighborhood,” Hopkins said.

About Science Square (formerly Technology Enterprise Park)
Home to a cluster of emerging and established technology concerns, entrepreneurs, and researchers focused on accelerating biomedical innovation, digital health, advanced manufacturing and medical devices, Science Square offers a unique setting on Atlanta’s west side, adjacent to the Georgia Tech campus. This inclusive innovation district represents a unique research and innovative platform in a dynamic urban setting. To learn more about Science Square, visit: https://technologyenterprisepark.gatech.edu/home.

About the Enterprise Innovation Institute (EI2)
The Enterprise Innovation Institute (EI2), the Georgia Institute of Technology’s economic development unit, serves all of Georgia through a variety of services and programs that create, accelerate, and grow Georgia’s tech-based economy. It is the nation’s largest and most comprehensive university-based economic development organization. EI2’s expertise and reach is global; its innovation, entrepreneurship, and ecosystem development programs serve governments, universities, nonprofits, and other organizations worldwide. In 2019, EI2served more than 9,599 businesses, communities and entrepreneurs who reported startup investment capital exceeding $456 million and created or saved 16,304 jobs. EI2’s total 2019 financial impact exceeded $2.96 billion. For more information, visit innovate.gatech.edu.

City of Cedartown Selected for Revitalization Initiative

Georgia Tech’s Economic Development Research Program Selects City of Cedartown for Revitalization Initiative

Six-month project to help city develop, plan short and long-term
economic development goals for job growth, downtown revitalization

ATLANTA— The Economic Development Research Program (EDRP) at the Georgia Institute of Technology is working with Cedartown to help a coalition of civic and business leaders develop a strategic assessment plan to guide the city’s economic development efforts.

The strategic assessment process with the northwest Georgia city includes a comprehensive analysis of the community, which will include interviews with local partners and regional stakeholders in surrounding Polk County. The completed assessment will also guide downtown redevelopment and business attraction efforts.

The project began in January 2022 and is expected to take six months to complete.

“The EDRP’s core mission is to provide research that will help propel communities into a more competitive position, and this strategic assessment is one of the first steps in that process for the city of Cedartown,” said Candice McKie, EDRP project manager. “Ultimately, this assessment will help guide downtown redevelopment efforts and align them with Cedartown’s vision, leverage its assets, and maximize small business and job growth objectives.”

The assessment’s findings will help define Cedartown’s strengths and areas of opportunity, and provide a preliminary vision to guide the city on attainable, effective actions to reach its short and long-term economic development goals. The strategic assessment will also aid Cedartown as it prepares its application to obtain “Rural Zone” designation from the Georgia Department of Community Affairs.

As Polk’s county seat, Cedartown falls within the Northwest Georgia Regional Commission area, a 15-county body that provides several services to its member jurisdictions, including aging programs, workforce development, transportation, and local/regional planning.

Located about an hour’s drive west of Atlanta, Cedartown is roughly nine square miles in area and home to about 10,000. Incorporated as a city in 1854, Cedartown’s downtown district is listed on the National Register of Historic Places due to its distinctive 1890s-era architectural style. The community’s outdoor attractions and amenities include Big Spring (the South’s largest natural limestone spring) and the Silver Comet Trail.

Even with Cedartown’s cultural and natural amenities, local officials say the city is ready for revitalization. That desire fueled their drive to apply to the EDRP for assistance in creating a downtown redevelopment plan.

“This is a tremendous program, and we are blessed to be a part of it. Having a strategic assessment plan will allow us to stay focused on our goals for downtown revitalization,” said Cedartown City Commission Chairman Andrew Carter. “This effort will open the door to new business and employment opportunities. Georgia Tech is a great partner to have and we’re really looking forward to studying the data they will provide us.”

Funded through a U.S. Economic Development Administration University Center grant, EDRP serves rural and economically distressed communities in Georgia, Alabama, Florida, Kentucky, Mississippi, North and South Carolina, and Tennessee.

Powered by Georgia Tech’s Center for Economic Development Research, EDRP leverages Tech’s assets to help communities engineer economic development success through affordable, in-depth research.

Communities that apply for a research grant must commit local funds, based on their capacity. That local funding maximizes resources and ensures community involvement through all research project phases. Some recent EDRP studies include projects in Meriwether, Twiggs, and Walker counties.

About the Economic Development Research Program (EDRP)
EDRP is Georgia Tech’s signature program for providing affordable economic development research and analysis capacity for communities that need it the most.  EDRP is funded through the U.S. Economic Development Administration’s University Center grant program (Georgia Tech’s Enterprise Innovation Institute is a designated EDA University Center).  EDRP is available to eligible communities across eight southeastern U.S. states. To learn more, visit cedr.gatech.edu/edrp

Southwest Georgia Strategic Planning

Since the Great Recession, rural downtowns across the country have undergone a renaissance. While larger communities typically have physical amenities that draw talent, the overall cost of living to be “close to everything” can be burdensome. Now during the COVID-19 pandemic, rural communities are beginning to realize the certain advantages and potential for attracting talent that can work just about anywhere with the right infrastructure. Recognizing the opportunity to capitalize on their assets, the Southwest Georgia Regional Commission (SWGRC) contracted with the Georgia Institute of Technology’s Center for Economic Development Research (CEDR) to conduct a strategic plan to use as a roadmap to pursue the region’s economic development goals.

The Southwest Georgia region has been hit hard because of natural disasters, and more recently, sustained a significant community impact during the early days of the COVID-19 pandemic. During October 2018, Hurricane Michael impacted more than 20,000 businesses in Georgia. According to FEMA, southern Georgia sustained approximately $3 billion in damages in the agriculture industry alone (according to estimates from the Georgia Department of Agriculture, the University of Georgia Cooperative Extension Service and Georgia Forestry Commission). Most recently, several Southwest Georgia counties reported the highest COVID-19 case count per 100,000 people in the state, while unemployment claims had risen over 4,000 percent during April 2020. Under the CARES Act, the SWGRC is conducting this strategic plan to prioritize the region’s most pressing economic needs, and to help inform their short and long-term economic resilience strategies. These strategies will assist the SWGRC in developing public-private partnerships, as it strives to revitalize key industry sectors and attract people and investment.

As an EDA University Center, Georgia Tech is uniquely positioned to assist communities throughout the Southeast on various economic development initiatives. The Economic Development Research Program (EDRP) is Georgia Tech’s signature program for providing affordable economic development research and analysis capacity for communities that need it the most. CARES Act Recovery Assistance and EDRP are funded through the U.S. Economic Development Administration’s University Center grant program and administered by Georgia Tech. These funds are available to eligible communities across eight southeastern U.S. states.

Update: Rossville EDRP Project

At 1.2 million square feet, the 27-acre Peerless Mills site is the largest parcel in the heart of Rossville, Georgia. Located just three miles south of downtown Chattanooga in Tennessee, Rossville’s downtown revitalization will largely be shaped by the redevelopment of the Peerless property.  Since the Great Recession, rural downtowns across the country are undergoing a redevelopment renaissance. While larger communities like Chattanooga have amenities that draw talent, the cost of starting a business and the overall cost of living to be “close to everything” can be burdensome. Recognizing the opportunity to capitalize on their assets, the city of Rossville and the ReDev Workshop submitted an application to the Georgia Institute of Technology’s Economic Development Research Program (EDRP) for an assessment of their strategic priorities for the local government to use as a roadmap to pursue the city’s economic development goals. The objective is not to re-invent the wheel, but to suggest actions that will enable the city of Rossville to prioritize its most pressing needs, and to help enhance and strengthen the work of the ReDev Workshop.

Most of Rossville, including the Peerless Mills site, is located in a federally designated Opportunity Zone (OZ), which encourages private investors to take an equity stake in economic development through local businesses, real estate, or development projects in exchange for a reduction in tax liability over time. However, Rossville has not yet seen this infusion of much needed private investment from the OZ program. With this in mind, Georgia Tech recommended that Rossville focus on improving its public stormwater infrastructure and activate its downtown development association (DDA), which would provide a strong foundation for the eventual redevelopment of the Peerless Mills complex and facilitate other development in the city. 

Outcomes of the Study: Rossville was recently designated by DCA as a “Rural Zone” community

EDRP is Georgia Tech’s signature program for providing affordable economic development research and analysis capacity for communities that need it the most. EDRP is funded through the U.S. Economic Development Administration’s University Center grant program. EDRP is available to eligible communities across eight southeastern U.S. states. Applications are currently being accepted to EDRP, please apply here.